Learning From Our Mistakes

There is a saying in the military that the best thought out plans don’t survive contact with the enemy. Even though we don’t see our customers and markets as “the enemy”, our plans often don’t work out as expected. Advertisements

My AutoNation Experience

I love my Dodge RAM 1500. It has a HEMI engine and leather seats. It sits up above traffic a bit so I can see past the cars in front of me. It’s comfortable to drive and even has a radio that picks up AM stations! Purchased new toward the end of 2009, my truck…

Your Worst Enemy at a Market

There can me lots of conflicting personalities at the various markets that you sell at. You might not get along with everyone there. This is easy to address if you keep your wits about you and focus on your business instead of theirs. However, there is a bigger enemy that you may have to battle…

Space Now Open at a Mall Near You!

Did you hear about the retail apocalypse? As discussed in a previous blog post, the trend is that people are not shopping at big-brand stores as much as they used to. As a result, malls and shopping centers are losing their tenants and in many cases closing entire malls. However, even in a down market…

Continuing Education for Small Business

One of the things that is constantly a challenge when building a small business is finding out what you don’t know. Even selling at a farmer’s market or a craft show introduces all of us to new situations and technologies that we may not have the skills for. This could be as basic as not…

Doing Less to Meet Our Goals

We were just at a festival over the weekend that wasn’t very good for us. Even the other vendors were struggling. The vendor next to us shared with us that he’d only made $2300 so far that day. WTF? Only $2300?? He said that he had almost broken the $10,000 mark in a day but…