Love is Not an Ingredient

According to the FDA, including “love” as an ingredient in your regulated product is not okay. In an article published by the New Haven Register on October 4, 2017, the FDA intervened in a local granola maker and told them to take “love” off of their ingredients list. Advertisements

Are you an Impostor?

Sometimes when I’m at a market, I feel like the products that I sell just aren’t good enough to sell. Sometimes I feel guilty for taking money because I’m not a big name company and someone is going to realize that and call me a fraud.

Learning From Our Mistakes

There is a saying in the military that the best thought out plans don’t survive contact with the enemy. Even though we don’t see our customers and markets as “the enemy”, our plans often don’t work out as expected.

Your Worst Enemy at a Market

There can me lots of conflicting personalities at the various markets that you sell at. You might not get along with everyone there. This is easy to address if you keep your wits about you and focus on your business instead of theirs. However, there is a bigger enemy that you may have to battle…

How To Price Your Products

Most vendors struggle with pricing their products. Their biggest error is asking too little for the work that they do. Pricing your products is a very difficult task. You want to get a fair price for your work but you also don’t want to undersell your work. Fortunately there is a formula to use as…

How to Be a Good Neighbor at a Market

When you are at a market, at times it will be bustling with activity and at other times, may be very slow. The days can be long and tiresome. This is even more true if you are dealing with a difficult neighbor in the booth next to you. A good neighbor can be a great…

Why We Create

People have grown and created things since the beginning of mankind. We thrive on the challenge and overcoming the challenge. As we continue to evolve, we may find better ways to create, but the desire to create will always be with us. You are among these people. With the product you have created, or the…

Getting to Your Market

You have product. You have a display. You have practiced setting up your display in the backyard or in your living room. You are ready. Or are you? Have you considered how you are going to get all of this stuff to market? Not all of us have the resources to be able to get…

Preparing for your First Market

So you are ready for your first market. Now what? Mental preparation is key to a successful first market. To prepare mentally, take a moment or two to visualize everything you will do through the day from your route to drive there, setup, selling and tear down. It is important that you understand how you…