Your Worst Enemy at a Market

There can me lots of conflicting personalities at the various markets that you sell at. You might not get along with everyone there. This is easy to address if you keep your wits about you and focus on your business instead of theirs. However, there is a bigger enemy that you may have to battle…

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Space Now Open at a Mall Near You!

Did you hear about the retail apocalypse? As discussed in a previous blog post, the trend is that people are not shopping at big-brand stores as much as they used to. As a result, malls and shopping centers are losing their tenants and in many cases closing entire malls. However, even in a down market…

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Continuing Education for Small Business

One of the things that is constantly a challenge when building a small business is finding out what you don’t know. Even selling at a farmer’s market or a craft show introduces all of us to new situations and technologies that we may not have the skills for. This could be as basic as not…

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Doing Less to Meet Our Goals

We were just at a festival over the weekend that wasn’t very good for us. Even the other vendors were struggling. The vendor next to us shared with us that he’d only made $2300 so far that day. WTF? Only $2300?? He said that he had almost broken the $10,000 mark in a day but…

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Ever Feel Insulted?

Monica and I were recently at a market when this young man (late 20’s maybe?) breezed through our booth and glanced at my pen display. I can’t remember everything he said but on his way his out he said “Nice, but 79 bucks?”. 

Increasing Profitability

Once you have established yourself at markets, it is very common to “plateau” where you are limited by how much profit you bring home each month. This may be exactly where you want to be but for many of us, we want to continue to grow our business. To begin this discussion, we have to…

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